Growing an online presence for a new business can be especially challenging if you have no experience in SEO. Nevertheless, having an online presence can make or break your company. These days it’s almost impossible to grow your business without SEO intervention. But with so many SEO services in Malaysia, how do you select the right partner to help grow your business?
The goal of an SEO campaign is to build a long-term online presence for your business. With Google being the most popular search engine on the internet, any brand aspiring to stay relevant in this competitive ecosystem needs to embrace the endless possibilities that SEO can offer, not only for sustainable growth but for the longevity of the brand itself. Here are a few reasons why you need to optimize your website and how it can impact your business.
Firstly, organic search is such a vital part of a brands business as this is a critical component of the buyers funnel, which ultimately leads to a betta conversion rate. Secondly, it builds a brand’s trust and credibility in the eyes of a customer. The goal is to create a loyal customer base. Lastly, by implementing quality content, this leads to better user experience for your customers. The Google algorithm can interpret whether a site has a good or bad use experience, and a website which has a good user experience will gain a higher page authority on the SERP ranking.
Selecting the right SEO services partner in Malaysia
Here are some factors to consider when selecting your SEO services partner in Malaysia:
1. Web design
When selecting an SEO services partner, it’s important to survey the partner’s website first. If the partner is unable to maintain their own website to a high authority and competency, the likelihood of this SEO partner to do a good job on your website would be significantly diminished. Look out for overall design and outlook of the website. Does it look professional? Would you be happy having a similar website design for your business?
2. Client list
While digital marketing companies can promise you performance numbers above your expectations, the real meat on the bone is seeing who their past clients are. If they were able to garner confidence with other large brands, it’s more than likely they will be able to do the same for you. Larger brands tend to be more sensitive about risking their reputation. Thus it makes sense to follow their lead when selecting a digital marketing partner when selecting SEO services in Malaysia.
3. Price
Naturally, business owners would want to keep their costs as low as possible but sometimes if a price is too low, one needs to ask the question why? A digital marketing agency who has confidence in its ability to deliver key performance targets will command a price worthy of their services. If a company is willing to sign a contract with you for the lowest price, it usually means they’re experiencing cash flow issues from lack of clients and is a big red flag.
4. Language
The devil is in the details. And if your potential SEO services partner in Malaysia is unable to present a pristine website free of grammatical errors, there’s some cause for concern. It means the digital agency isn’t too concerned about its professional image or they lack the high standards necessary when managing the online marketing presence of your business.
5. SERP
A testament to a digital marketing agency’s performance is putting their money where their mouth is. If the digital marketing agency isn’t able to improve their own SERP rankings. There should be cause for concern because they’re expecting you to pay them (a significant amount probably) to achieve something that they couldn’t achieve for themselves.
Primal digital marketing agency has been a force to be reckoned with in the Southeast Asia region and has been performing well for its clients year on year. Read the testimonials from some of the biggest companies in the region.
