When choosing a link-building service, make sure they use manual outreach and avoid using shady tactics like PBNs. Also, select a service that values transparency and frequent communication.
Link building is the SEO rocket fuel that boosts your website’s popularity. But there are other things you need to get more traffic.
You’re not getting the results you want
You may be getting a lot of links, but you need to see the results you want. This could be because you need to target the right keywords, or your content needs to improve. It could also be because your competitors are acquiring the same links you are and outranking you.
Another reason you might not see the desired results is because your SEO needs to improve. If your website has serious technical SEO issues or bad content, it won’t matter how much link-building you do because Google will continue to punish you.
Look for a service with good reviews from real people and a solid understanding of the current SEO landscape. They will know how to get the best results from your campaign and deliver on their promises.
You’re not getting the traffic you want
When it comes to link building, you need to have a clear plan for how you’re going to measure success. This doesn’t just mean traffic — it means sales and revenue.
If your competitors rank higher than you, there may be a reason. One possibility is that they have a higher domain authority than you do. This doesn’t necessarily mean you won’t be able to outrank them with links, but it may take a little longer.
Another possible reason is that their content is better than yours. This could be because they have more resources on the topic or because their content is well-written. If this is the case, it’s unlikely that any amount of link-building will help you to rank higher.
You’re not getting the results you want
Acquiring links that can improve SEO rankings takes time and effort. You may need to hire a more experienced agency if you still seek the desired results.
The best link-building services will be able to assess your site and curate a strategy that meets your needs. They will also provide customer service that keeps you in the loop and responds to questions quickly.
While nobody knows the exact Google algorithm, SEO experts have identified processes and initiatives that can help increase rankings and organic traffic. If your content is not up to par, no amount of links will paper over the cracks. Addressing technical and on-page SEO issues before hiring a link-building service is important.
You’re not getting the conversions you want
Consider outsourcing if you are still looking for the results you want from your current strategy. Reputable link-building agencies should show you measurable traffic, rankings, and sales growth.
Look for providers with a consultative approach that takes the time to get to know your brand and goals. They should also be transparent with their processes and avoid over-promising.
If you’re working with an agency that needs help understanding or prioritizing technical SEO, you could save time and money. This can cause a delay in getting campaigns up and running, which will stall your results and ultimately reduce the value of your investment. Your outsourcer should be willing to address this issue. They should also be able to reassure you that they aren’t using spammy or black hat methods.
You’re not getting the ROI you want
Producing high-quality content that attracts links and drives conversions takes a lot of work. This can often be more than one person’s full-time job. Keeping up with demand can also be challenging for in-house marketing departments.
Choosing the right agency partner is key to getting the ROI you want from your link-building efforts. Look for a company with experience and a proven track record. A consultative approach is a good sign that they will customize their strategies to meet your needs.
Avoid services that claim to be able to guarantee results or make promises they can’t deliver on. This can be a red flag that they are using black hat techniques. Testimonials from real clients are another great way to see if a service provider is legitimate.